Nielsen Studie zur PC- & Konsolennutzung Q4/08 (USA)

[Nali_WarCow]

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Perhaps because of the popularity of the free games provided by Microsoft, many personal computer game publishers and developers have released their own versions of card games. In the December 2008 Top PC Title report for Nielsen Game Play Metrics, six other card games are in the top 100. While card and other casual games have wide appeal, they are not necessarily the games with the highest average minutes played.

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The PC title IL-2 Sturmovik 1946 had the highest average minutes per week for a given player, but only had 6,978 unique players. World of Warcraft come in at a close second with 744 minutes of average play per week per player and a staggering 1,201,848 male players in the U.S.

In total for December 2008, Nielsen shows more than 1.8 million unique persons played World of
Warcraft. For those users who played World of Warcraft, the most popular alternate game they
played was Solitaire, followed by Warcraft III: Reign of Chaos.

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When we look at the composition of personal computer game players in the December 2008 data, the single largest group of personal computer video game players is females ages 25 to 54, accounting for approximately 29 percent of total personal computer game players. Males ages 25 to 54 account for the next largest block at roughly 20 percent of all personal computer game players.
[…]
When comparing the demographic segments percent composition to the amount of minutes the group contributed to the total minutes played, the demographic segment of females 55+ clearly stands out. The demographic break of females 55+ accounts for roughly 17 percent of the unique game players, but contribute almost 26 percent of total minutes of PC game play for December 2008. Both males and females, ages 18 to 24, significantly under index in terms of the amount of game play contributed versus their representation in the panel.

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The PlayStation 3 and Xbox 360 are the most used consoles with the highest active user percent. The Wii owner’s have the fewest average usage days and the shortest daily average number of sessions.

[…]The first group includes the Xbox 360 and PlayStation 3. These two consoles have the highest active user percent measures of any other console Nielsen measures. They also have the highest average usage days and daily average number of sessions. […] The next set of consoles which have similar primary usage characteristics are the PlayStation 2 and the Xbox. Primary users in the set play at least once a week for more than an hour. The average usage days and daily average number of session are almost identical for users of both the Xbox and PlayStation 2.

The third set of like used consoles are the Wii and GameCube. The Wii and GameCube have similar, and the smallest numbers in terms of daily average number of sessions, average usage days, and active user percent. Predominant users of the Wii and GameCube are likely to use these consoles at most once a week and for fewer minutes and the fewest number of sessions compared to the other two groups of consoles.

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Looking at the total usage minutes across all consoles for 2008, PlayStation 2 with the largest installed base still leads all other consoles. However both the PlayStation 2 and PlayStation 3 usage minutes are both trending down for the year. Xbox usage minutes are also trending down for 2008. The Xbox 360, Wii and GameCube usage minutes are trending upward.

Download der Studie (PDF-Datei


Wirklich interessante Zahlen, insbesondere vom PC Markt. :-o

 

[Solon25]

Die PS-2 ist ja demnach noch voll im Trend und Frauen spielen mehr als Männer...

 

[crackajack]

Wirklich interessante Zahlen, insbesondere vom PC Markt. :-o

:-o trifft es gut.