The thing about the video games business is that the reviewers who critique your games are very hardcore gamers with very strong opinions that don't necessarily reflect those of the mass market. When we did "Enter The Matrix," we wanted to sell as many copies as we possibly could and, in fact, we made something like $250 million. In order to do that, we did focus group tests and made many changes in the game in order to make the average gamer happy. You'll find that, with most games today, the people who buy your games give higher marks than the reviewers.
THR: The gamers' word of mouth is more important than the critics' reviews?
Perry: Yes, that's what really matters. If we put all of our attention on making the reviewers happy, we'd create a game that would be for hardcore gamers and would please only a very small percentage of the mass market. That's not why we're in business.